Banner

Definition

Banner refers to a flag or piece of cloth bearing a symbol, logo, slogan, or other message, often used for identification, promotion, or decorative purposes. In digital contexts, a banner is an advertisement displayed on a website, typically at the top or bottom of the page.

Parts of Speech

• Noun

Pronunciation

American English

• IPA Pronunciation: /ˈbænər/
• Respelling: BAN-er

British English

• IPA Pronunciation: /ˈbænə/
• Respelling: BAN-uh

The pronunciation of "banner" varies slightly between American and British English, with the ending sound differing in pronunciation.

Etymology

The word "banner" originates from the Old French "baniere," meaning a flag or standard, which itself is derived from the Late Latin "bandum," meaning a signal or standard. The term has been used in English since the Middle Ages to refer to a flag or emblem representing a group or idea.

Derivatives

• Bannerman (noun)
• Bannered (adjective)
• Bannerlike (adjective)
• Bannerette (noun)
• Bannerless (adjective)

Synonyms

• Flag
• Streamers
• Sign

Antonyms

• None

Usage

The term "banner" is used in various contexts, both physical and digital. For instance, "They hung a banner at the entrance to celebrate the event," or "A banner ad appeared at the top of the website." Banners are commonly used for announcements, celebrations, and digital marketing.

Related Terms

• Standard: A flag or emblem representing a country or group.
• Emblem: A symbolic object as a distinctive badge of a nation, organization, or family.
• Advertisement: A notice or announcement in a public medium promoting a product, service, or event.

Detailed Definitions

Noun

• A piece of cloth or material used as a flag or symbol: Typically used to represent a cause, group, or event.
  • Example: "The protestors marched with banners promoting their cause."
• An advertisement displayed in a prominent position on a webpage: Used in digital marketing to promote products or services.
  • Example: "The banner ad at the top of the page caught my attention."