Slogan

Definition

A slogan is a brief and memorable phrase used in advertising or for representing and promoting a particular brand, product, or cause.

Parts of Speech

• Noun

Pronunciation

American English

• IPA Pronunciation: /ˈsloʊɡən/
• Respelling: SLOH-gun (with "SLOH" as in "slow," and "gun" rhyming with "fun")

British English

• IPA Pronunciation: /ˈsləʊɡən/
• Respelling: SLOH-gun (similar to American English, with "SLOH" as in "slow," and "gun" like in "fun")

In both dialects, "slogan" is pronounced with the primary stress on the first syllable, "SLOH." The pronunciation of "slogan" is consistent between American and British English, clearly reflecting the word's straightforward phonetic structure.

Etymology

The term "slogan" originates from the Scottish Gaelic sluagh-ghairm (sluagh "army", "host" + gairm "cry"), which was Anglicized to "slogorn". This term was initially used for battle cries before evolving in meaning to its modern usage as a catchphrase or motto, particularly in advertising.

Derivatives

• Sloganize
• Sloganeer
• Sloganeering
• ‍

Synonyms

• Catchphrase
• Motto
• Tagline

Antonyms

• None

Usage

The term "slogan" is typically used in marketing and advertising contexts. It is employed to create memorable phrases that encapsulate the essence, benefits, or attributes of a product, service, company, or cause, often aiming to persuade or influence public perception and behavior.

Related Terms

• Branding
• Marketing
• Advertising
• Tagline
• Catchphrase

Detailed Definition

Noun

• Advertising Phrase: A brief, memorable phrase used in advertising to encapsulate the benefits, values, or attributes of a brand, product, or cause.
• Example: "Just Do It" is a famous slogan of Nike.

• Political or Social Phrase: A phrase used to encapsulate the aims or attributes of a political party, movement, or social cause.
• Example: "Black Lives Matter" became a powerful slogan in the fight against racial injustice.

• Motto: A phrase expressing the aims or nature of an enterprise, organization, or candidate; used interchangeably with slogan in some contexts.
• Example: "In God We Trust" is the official motto of the United States, although it can also be referred to as a slogan in certain discussions.