Advertisement

Definition

Advertisement is a noun that refers to a public announcement or notice that promotes a product, service, or event to attract attention and encourage purchase, participation, or interest.

Parts of Speech

• Noun

Pronunciation

American English

• IPA Pronunciation: /ˌædvərˈtaɪzmənt/
• Respelling: ad-vur-TYZ-muhnt

British English

• IPA Pronunciation: /ədˈvɜːtɪsmənt/
• Respelling: ad-VUR-tis-muhnt

Etymology

The word "advertisement" originates from the French term "avertissement," meaning "a warning," derived from the Latin "advertere," meaning "to turn toward." It entered English in the 15th century, initially referring to an announcement or notification to draw public attention.

Derivatives

• Advertise (verb)
• Advertiser (noun)
• Advertising (noun/adjective)
• Ad (noun, informal)
• Advertorial (noun)

Synonyms

• Promotion
• Announcement
• Publicity

Antonyms

• Concealment
• Silence
• Obscurity

Usage

The noun "advertisement" is commonly used to refer to various forms of promotional messages in media, such as in print, online, or on television. For example, "The company created a new advertisement to promote its product," or "She saw an advertisement for the event in the newspaper."

Related Terms

• Marketing: The action of promoting and selling products or services.
• Endorsement: Public approval or support of a product or service, often by a celebrity.
• Sponsorship: Financial or promotional support for an event, activity, or organization.

Detailed Definitions

Noun

• A public notice promoting a product, service, or event: Refers to any visual, audio, or printed message meant to inform or persuade the public.
  • Example: "They released an online advertisement for their new smartphone."
• Any form of media used to attract public attention to a cause or service: Often used to draw interest or awareness in a specific cause or idea.
  • Example: "The government used television advertisements to promote public health."