Advertiser

Definition

An advertiser is a person or organization that promotes a product, service, or idea by creating and disseminating advertisements.

Parts of speech

Noun

Pronunciation and respelling

• IPA pronunciation: /ədˈvaɪtɪzər/
• Respelling: ad-VER-tiz-er

Etymology

The word "advertiser" comes from the verb "advertise," which is derived from the Middle English "avertisen," from the Old French "avertir" (to warn or notify), and ultimately from the Latin "advertere" (to turn toward).

Derivatives

• Advertise
• Advertising
• Advertisement
• Advert
• Advertorial

Synonyms

• Sponsor
• Promoter
• Marketer

Antonyms

• Consumer
• Audience
• Recipient

Usage

An advertiser may work independently or as part of an advertising agency, creating and implementing advertising campaigns to reach a target audience. Advertisers can utilize various media channels, such as television, radio, print, digital, or social media.

Related terms

• Marketing
• Promotion
• Public relations

Detailed definition

Noun

• A person or organization responsible for creating, planning, and managing advertisements to promote products, services, or ideas.
• An individual or business that purchases advertising space or time in various media to reach a target audience.

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