Marketing

Definition

Marketing is a noun that refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves promoting and selling products or services, including market research and advertising.

Parts of Speech

• Noun

Pronunciation

American English

• IPA Pronunciation: /ˈmɑrkɪtɪŋ/
• Respelling: MAR-kih-ting

British English

• IPA Pronunciation: /ˈmɑːkɪtɪŋ/
• Respelling: MAH-kih-ting

Etymology

The word "marketing" is derived from the Old English "mearc," meaning "boundary" or "sign," and later from the Latin "mercatus," meaning "marketplace." The modern term emerged in the late 19th century to describe the strategies and processes involved in promoting goods and services.

Derivatives

• Marketer (noun)
• Marketable (adjective)
• Remarketing (noun)
• Marketization (noun)
• Marketing mix (noun phrase)

Synonyms

• Promotion
• Advertising
• Branding

Antonyms

• None
• None
• None

Usage

The term "marketing" is widely used in business, advertising, and commerce. It encompasses activities such as market research ("They conducted marketing surveys"), product promotion ("The company invested in digital marketing"), and customer engagement ("Effective marketing builds brand loyalty").

Related Terms

• Sales: The exchange of goods or services for money.
• Advertising: The activity of promoting products or services.
• Public Relations: Managing the public image of a business or individual.

Detailed Definitions

Noun

• The process of promoting and selling products or services: Includes market research, advertising, and strategy development.
  • Example: "The company’s marketing team developed a new advertising campaign."
• The activities involved in understanding customer needs and creating value: Refers to engaging with customers and building long-term relationships.
  • Example: "Good marketing focuses on solving customer problems."